Projects

Examples of the work I do. The photos show highlights. Click on the individual images for details. They expand to fit your screen.

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Farmers Markets & COVID-19

Webinar Creation

The Virginia Farmers Market Association hired me to create a series of webinars for farmers market managers, vendors and farmers addressing Farmers Market Success During COVID-19.

Read more details on my blog.

Top buttons feature most important actions
Top buttons feature most important actions

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Focus on Mission, Events, Getting Involved, Blog.
Focus on Mission, Events, Getting Involved, Blog.

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Different ways to donate clearly shown
Different ways to donate clearly shown

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Top buttons feature most important actions
Top buttons feature most important actions

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CenterforRuralCulture.org

Non-Profit Website

An updated, easy to navigate, mobile-friendly site reflecting the organization's mission and highlighting its programs, events and blog.

 

Visitors are able to quickly find the donation and online market buttons. 

Farmers Market Metrics
Farmers Market Metrics

Program designed to train market managers to collect data about their markets

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Training Videos Now Available Publicly
Training Videos Now Available Publicly

I created short training videos for the metrics program -- they are now available on YouTube

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Report Example
Report Example

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Farmers Market Metrics
Farmers Market Metrics

Program designed to train market managers to collect data about their markets

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Farmers Market Metrics

Coordinator of Online Training Program

Working with the Farmers Market Coalition and the Virginia Farmers Market Association, I coordinated a 3 year project to train market managers in Virginia how to collect, analyze and share data on the impact of their markets.

Funded by a Farmers Market Promotion Program grant.

Using the Lulus Local Food System
Using the Lulus Local Food System

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Demonstrating Market's Impact
Demonstrating Market's Impact

I collected data from producers and combined it with market sales to share impact of market

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Snaps from our Farm Visits
Snaps from our Farm Visits

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Using the Lulus Local Food System
Using the Lulus Local Food System

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Fall Line Farms & Local Roots

Marketing Manager for Online Farmers Market

From 2009 to March 2019 I promoted the online farmers market through e-newsletters, social media, web sites, events and other channels.
 

Worked with the market’s producers to improve their sales and marketing efforts.

Website - Fall
Website - Fall

Seasonal photos rotate on home page to reinforce that the market is open year round

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Website - Winter
Website - Winter

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Website - Summer
Website - Summer

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Website - Fall
Website - Fall

Seasonal photos rotate on home page to reinforce that the market is open year round

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Website for GrowRVA
(South of James Market)

Marketing Manager for Market Organization

I created the GrowRVA website and started the market’s weekly blog. The home page images show the variety of types of products available. Seasonal photos rotate on home page to reinforce that the market is open year round.

Website remains highest ranked market website on Google for the area.

Farmers Market Social Media
Farmers Market Social Media

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Varied Posts & Eye Catching Imagery
Varied Posts & Eye Catching Imagery

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Vendor View
Vendor View

Shared "behind the scenes" views

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Farmers Market Social Media
Farmers Market Social Media

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Social Media for GrowRVA

Marketing Manager for Market Organization

Grew the social media program from 0 to 20,000+ followers from 2009 to 2015 for this Richmond, Virginia market organization.

Strived to feature all vendors on social media and highlight the variety of their offerings. Click through images for examples of promotions.