Every day on social media you see articles with click-worthy headlines touting tips for improving every aspect of your life. These posts get shared and shared again. Why not borrow the example and create a post about your market?
Every farmer, farmers market manager and diehard market customer has at least one nugget of advice about shopping farmers markets. Ask around your market and take notes.
Once you have a good collection of tips, add in some items unique to your own farmers market. You may even want to use this opportunity to slip in some safety notes or other information that otherwise might be overlooked by customers. And by all means, plug your SNAP program if you have one!
I wrote a piece for GrowRVA about the South of the James Market, a large and very popular producer-only market in Richmond, Virginia. I called it "Farmers Market Pro Tips, the SOJ edition." (SOJ is a nickname for the market). Along with tips that would be useful at most farmers markets such as keeping produce fresh, paying with small bills and buying in bulk, I snuck in some notes specific to SOJ. For example, the reminder below targeted people who bring their dogs to the market.
The post ended up getting over 100 shares on Facebook. While that doesn't compare to Buzz Feed stats, locally we call that a hit!