Projects

Examples of the types of work I do. The photos show highlights. Click on the individual images for details. They expand to fit your screen.

CenterforRuralCulture.org

Non-Profit Website

An updated, easy to navigate, mobile-friendly site reflecting the organization's mission and highlighting its programs, events and blog.

 

Visitors are able to quickly find the donation and online market buttons. 

Farmers Market Metrics

Coordinator of Online Training Program

Working with the Farmers Market Coalition and the Virginia Farmers Market Association, I coordinated a 3 year project to train market managers in Virginia how to collect, analyze and share data on the impact of their markets.

Funded by a Farmers Market Promotion Program grant.

Fall Line Farms & Local Roots

Marketing Manager for Online Farmers Market

From 2009 to March 2019 I promoted the online farmers market through e-newsletters, social media, web sites, events and other channels.
 

Worked with the market’s producers to improve their sales and marketing efforts.

Website for GrowRVA
(South of James Market)

Marketing Manager for Market Organization

I created the GrowRVA website and started the market’s weekly blog. The home page images show the variety of types of products available. Seasonal photos rotate on home page to reinforce that the market is open year round.

Website remains highest ranked market website on Google for the area.

Social Media for GrowRVA

Marketing Manager for Market Organization

Grew the social media program from 0 to 20,000+ followers from 2009 to 2015 for this Richmond, Virginia market organization.

Strived to feature all vendors on social media and highlight the variety of their offerings. Click through images for examples of promotions.

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Farmers Market Social Media